Creating a logo is crucial to any company or organization as it is a significant marketing tool that helps establish its recognition. A logo symbolizes what kind of person or entity you are, and thus, designing a logo should not be taken lightly. In this article, we’ll explore different ways to create an interesting logo that represents your brand.
What is a Logo?
A logo is a graphic representation of an entity, usually a company, but it can also be an organization or an event. It is a symbol and name that enables the receiver to recognize the presented entity without additional elements.
How to Create a Logo
Before computers, graphic designers only used pencil and paper to design a logo. Though it may seem outdated, they remain to be the designer’s best friends. However, there are other ways to create high-quality logos that do not necessarily require graphic design skills and knowledge.
Creating a Logo Yourself
Before even thinking of creating a logo, it is best to turn off your computer and grab a pen and paper instead. Pencil and paper allow you to freely think and imagine without constraints.
Start by writing 2-4 main words that best describe your company or brand. Then, write down associated words or phrases that can create a graphic mind map. This will help you visualize the style, form, color scheme, and other visual elements for your logo.
Once you have your ideas on paper, start sketching as much as you can. Choose the best 2-3 sketches, refine them using vector graphic tools such as Adobe Illustrator or Corel Draw, and finalize the design process.
Online Logo Creators
Many online logo creators can easily design an attractive logo without outside help. Some examples of these logo creation tools include Turbologo, Designhill, and Looka. They are easy to use and suitable for everyone, even those without design skills or knowledge. While these tools offer convenience and speed, the resulting logo may not be unique.
Create a Logo by a Professional
If budget isn’t an issue, you may want to outsource your logo creation to a professional agency, freelancer or design studio. While it may be costlier, you can expect a more individual approach, direct contact and dedicated design. A hiring approach works best for small businesses or for those who wish to have complete control over the design process.
A logo is a fundamental component of a company’s identity. Hence, it is essential to consider the different approaches on how to create your logo. The decision on how to create your logo must be based on your unique needs, budget, and personal preference. Regardless of the methods you choose, always remember to make a logo that represents your brand well.